Organic Social Media

Before joining the JellyFish marketing team, JellyFish Lighting had built out a strong social media presence but lacked any true social media strategy and struggled engaging current customers. I worked with the team to develop a content strategy that promoted product education, community engagement, trend adaptation, and influencer collaboration.

In exactly one year, this strategy produced the following results:

Facebook:
- 24% increase in page fans
- Increased engagement rate by 42%
- Boosted post shares by 405%

Instagram:
- Grew following by 114%
- Increased post engagements by 211%
- Encouraged post saves by 232%